A global technology solutions company approached DIAZ DIAZ to design a new flagship showroom in Panama. After discussing the programmatic needs and analyzing previous showroom concepts, we developed a design that maximized viewing space by embedding the displays within an architectural promenade. With a progression of museum-like exhibits dedicated to the various technology solutions, the customer remains constantly engaged in the spatial and consumer experience. Displays along the circulation path capture user gazes as they proceed to technology checkpoints where they are invited to pause and engage in the latest products and interfaces.

Challenged by the curtain wall system in the existing space, the design buffers the exhibits with a perimeter circulation path, protecting the screens and displays from harsh glare while maximizing visible light transmittance.

Achievements

• Technological expertise
• Space maximization
• Spatial continuity
• Technology museum