A transformation aligned with brand values

ASSA Compañía de Seguros is one of the leading insurance companies in the region, with a long-standing reputation built on trust, innovation, and service excellence. As part of its continued commitment to offer superior experiences to both clients and collaborators, ASSA commissioned DIAZ DIAZ to renovate key areas of its headquarters, including the main reception, executive management offices, and common areas on the first floor.

The objective was clear: to update and modernize the spaces while staying true to the company's identity and vision. The result is a welcoming and functional environment that supports both daily operations and meaningful interactions.

A reception designed to welcome

The new reception area was designed as a strategic point of first impression. Materials, lighting, and layout were selected to reflect professionalism and warmth, reinforcing a sense of trust from the moment a visitor steps inside. Modern finishes, minimalist furniture, and a subtle use of brand colors create a sophisticated yet approachable atmosphere.

Executive offices with comfort and functionality

The renovation extended to the management area, including the Vice President’s office and adjacent waiting space. The layout prioritizes privacy and comfort, while enabling efficient workflows and interaction with other departments.

Every element—from acoustic solutions to ergonomic furniture—was considered to ensure that the space supports productivity while also conveying the brand’s premium positioning. The use of natural light, clean lines, and refined materials gives the executive area a contemporary character that remains aligned with ASSA’s identity.

Renewed corridors and common areas

The redesign included the renovation of corridors and shared spaces on the first floor. These transitional zones now offer a cohesive experience that connects the different departments in an intuitive and seamless manner.

Attention to details such as lighting, signage, and circulation flow contributes to a more efficient and enjoyable environment for both employees and clients.

A collaborative design process

The success of this renovation lies not only in its execution but in the close collaboration between the ASSA and DIAZ DIAZ teams. Through continuous dialogue and shared goals, the project was able to reflect the values of both parties: functionality, elegance, and user experience.

This partnership ensured that the needs of the company’s staff and clients were at the center of the design, making the final space not only visually appealing but deeply aligned with day-to-day operations.

Strengthening well-being and identity

Beyond aesthetics, the renovated spaces were conceived to support the well-being of the people who use them. Comfortable environments contribute to employee satisfaction, and by extension, to better service for clients.

From brand-aligned visuals to user-centered functionality, every area of the new ASSA headquarters supports the company’s ongoing mission: to provide excellence, security, and confidence in every interaction.

Achievements:

• Strengthened brand identity through design
• Enhanced employee well-being and comfort

To explore more about this renovation, visit the full project here: ASSA Headquarters Renovation